How to add Corporate Wellbeing to your Chiropractic Business
Employee wellbeing is no longer a ‘nice-to-have’ initiative. Businesses are navigating their way through a complex post-pandemic storm, attempting to address poor mental health, a cost-of-living crisis, hybrid working and burnout.
To do so, they are investing time and money into effective employee wellbeing programmes that create healthy workplace cultures. This means there are literally hundreds of businesses on your doorstep looking for a solution. Could your Chiropractic business support this growing need? Following the huge success of our recent BCA Session, How to engage and enrol patients in optimal wellbeing, our speakers, The Wellbeing People, are sharing their best practise approach and how you can expand your services to meet the wellbeing needs of SME and corporate organisations in your area.
What is wellbeing?
Forbes identified employee wellbeing as the #1 HR trend for 2022. Employee wellbeing is no longer just about physical perks like free gym memberships. Employee wellbeing now encompasses mental, physical, emotional, financial, social, and even and career wellbeing.
At Wellbeing People we believe in the mental, physical, emotional and social aspects of wellbeing. Our ethos is that although optimal wellbeing is complex, it doesn’t need to be complicated to create sustainable change. Our mission is always to simplify so that we can engage and empower more people.
3 Best Practises:
Wellbeing is unique, personal and subjective – This means that organisations should invest in a people-centric approach that empowers individuals to take personal responsibility for themselves.
The goal isn’t to fix, it’s to create an optimal wellbeing environment for employees to thrive – We all know prevention is better than cure, since the pandemic we’ve seen a shift towards longer term cultural change programmes rather than quick fix transactional perks. Many employee wellbeing initiatives start with something simple like a workshop or webinar to generate initial buy in from the whole team rather than leaders dictating what ‘should’ be rolled out to fix issue x or y.
- Leading through actions not opinions – Great Place to Work identified the #1 employee wellbeing trait of the UK’s best workplaces for wellbeing was “management showing an interest in me as a person not just an employee.” The problem many businesses are facing at the moment is the fact that managers are reporting burnout at a higher rate than front line employees. Engaging, then coaching the leadership and management team first is an essential ingredient to transforming an overall wellbeing culture.
What’s the solution?
Step 1 – Engagement
People and organisations only change for two main reasons; inspiration or desperation. To spark inspiration the goal is to provide insights. Offering a highly engaging workshop or some form of postural or wellbeing assessment provides an opportunity to challenge outdated thinking and beliefs. This leads to insights and inspiration!
Step 2 – Help them to decide
Once the insight lightbulb has been switched on – your timer starts! The quicker you can help someone go from insights to decision the better because otherwise it’s human nature to sit on the fence! Sitting on the fence from a wellbeing perspective usually means a slow decline towards desperation where the individual or organisation is likely to eventually seek out your initiative anyway!
Your role in this part of the process is to save them that mental, physical or emotional pain by helping them to make the decision whilst they are in a state of inspiration. The most effective way we’ve found to do this is through the use of stories and case studies. Shine a spotlight on the people and organisations you work with, share their transformations and watch others join the movement!
Step 3 – Under promise, overdeliver
Don’t tell people or organisations the transformation they’ll experience – show them! By capturing data and including questionnaires in your programmes you’ll be able to report back to individuals and organisations on key metrics such as:
Engagement – how many people engaged in the initiative.
Transformation – what was the change that happened as a result of the initiative.
Feedback – how do people feel about the initiative?
As requested by many attendees, The Wellbeing People have shared some useful information on how you can expand your Chiropractic business offering into local SMEs or corporations as part of your 2023 plans to increase your impact. There are two ways you could go about this:
Create workshops, design a postural or wellbeing assessment, create a wellbeing programme, develop technology that supports it all, test the process, capture stories, design marketing collateral and roll it out yourself.
2. Partner with the Wellbeing people
Train to be a certified coach and gain access to use Wellbeing Age® Assessments and the Recalibrate Wellbeing® Programme along with all the technology, marketing materials and case studies to support it.
If you’d like to explore option 2, they would love to hear from you!
You can download the certified coach training prospectus here but to save you sitting on the fence, they’d recommend going one step further and either applying online here (in under 5 minutes) or book a call with one of their team. That way by the end of the call you’ll have gotten off the fence and decided either way!