New BCA Consumer Research

New BCA research reveals that 52% of the British public are planning to use digital fitness solutions, such as virtual personal trainers and home workout videos, to stay fit and healthy as lockdown restrictions lift.

A survey of 5000 people, commissioned by the BCA, found that COVID-19 has created a boom in digital fitness. The research revealed that 52% of people across the UK are planning to use digital fitness solutions, such as virtual personal trainers and home workout videos, to stay fit and healthy as lockdown restrictions lift, with 44% seeking to improve their overall energy levels. With more than half of people across the UK turning to digital fitness resources to remain fit and healthy as they emerge from lockdown, we are launching our virtual Manual for Movement that aims to share guidance on how to self-direct independent workouts using digital fitness resources, to prevent any aches and pains from getting between you and your post-lockdown goals.

Other key insights from the study include:

  • 42% of the British public will be taking part in freely accessible activities, such as cycling, running or walking, to stay fit and healthy post-lockdown
  • Since the first lockdown (March 2020), 42% of people have had more time to look after their physical health and wellbeing. 43% of people anticipate spending the same amount of time on routines for their health and wellbeing as lockdown restrictions lift
  • 38% of people want their workplace to either introduce or continue to allow flexi-working to promote more healthy and physically active lifestyles amongst staff.

Catherine Quinn, President of the British Chiropractic Association, said: “Social distancing and anxiety around returning to shared spaces may keep us out of gyms and fitness classes for a while longer, so it’s encouraging that so many people are planning to either pick up or continue exercise routines at home. But it’s important that new or advanced routines are taken on safely and sensibly to avoid any home injuries”.

Manual for Movement

Scroll down to see our top tips for avoiding home ‘gymjuries’ when using digital fitness resources to achieve your post-lockdown fitness goals. And don’t forget to check out our social media channels (Instagram: @chiropractic_uk, Facebook: @BritChiro and Twitter: @ChiropracticUK) for more hints and tips given directly by our BCA members!